Brand Guidelines

Official brand assets and guidelines

Brand Guidelines

Official brand assets, colors, and guidelines for contraco Consulting.

Welcome to the contraco brand guidelines. Here you'll find our official brand colors, logos, typography standards, and usage guidelines. These resources are available for partners, media, vendors, and anyone needing accurate contraco brand assets.

Brand Colors

Our brand colors reflect contraco's professional, systematic, and quality-focused approach. Use these exact color values to ensure brand consistency across all materials.

Primary Red
#C00000
RGB: 192, 0, 0
CMYK: 0, 100, 100, 25
Pantone: 200 C
Brand primary, logos, CTAs, capsules
Light Red
#D11919
RGB: 209, 25, 25
CMYK: 0, 87, 87, 18
Pantone: 185 C
Accents, hover states
Dark Grey
#404040
RGB: 64, 64, 64
CMYK: 0, 0, 0, 75
Pantone: Cool Gray 11 C
Text, typography, logo elements
Medium Grey
#E5E5E5
RGB: 229, 229, 229
CMYK: 0, 0, 0, 10
Pantone: Cool Gray 1 C
Borders, dividers, UI elements
Light Grey
#F2F2F2
RGB: 242, 242, 242
CMYK: 0, 0, 0, 5
Pantone: —
Subtle backgrounds, layering
White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Pantone: —
White backgrounds, negative space

Logos & Downloads

Download official contraco logos in multiple formats. All logos are provided in vector (SVG) and high-resolution raster (PNG) formats for various use cases.

contraco logo

Rectangle Logo (Primary)

contraco rectangle logo

Primary contraco logo for general use

Download SVG (Vector) Download PNG (High-Res)

Logo Usage Guidelines

  • Minimum size: 100px width (digital) or 1 inch (print)
  • Maintain clear space equal to the height of the logo "c"
  • Do not distort, stretch, or modify the logo
  • Do not change logo colors
  • Do not add effects (shadows, gradients, outlines)
  • Use on appropriate backgrounds with high contrast
  • Scale proportionally only

Typography

Typography plays a crucial role in contraco's brand identity. We use different fonts for web/digital properties versus office/print materials.

Web & Digital Fonts

Headline Font

Font Name: Crimson Text
Style: Serif
Weights: Regular (400), SemiBold (600), Bold (700)
Source: Google Fonts
Usage: Headlines, page titles, emphasis elements
H1 - 48px / Bold
Transformation You Can Feel
H2 - 36px / Bold
Strategic Clarity
Sample Text
The quick brown fox jumps over the lazy dog

Body Font

Font Name: Inter
Style: Sans-serif
Weights: Regular (400), Medium (500), SemiBold (600), Bold (700)
Source: Google Fonts
Usage: Body text, navigation, UI elements, general content
Body Text - 16px / Regular
Premium transformation consulting combining strategic clarity, technological intelligence, and psychological depth. Since 1998, we've been helping organizations navigate complex digital transformations with proven methodologies.
Navigation - 15px / Medium
Services • Methodology • Insights • About • Contact
Sample Text
The quick brown fox jumps over the lazy dog

Office & Print Fonts (Reference Only)

The following fonts are used in office documents and print materials. These are not embedded on web properties.

Accent Font: RotisSansSerif (Agfa 1998)
Variants: Normal, Italic, ExtraBold
Usage: Logo, business letters, business cards, brochures, white papers
Standard Font: LATO
Usage: All documents, presentations, emails, text documents

Usage Guidelines

Follow these guidelines to maintain brand consistency and ensure proper representation of contraco's visual identity.

Logo Usage

  • Use official logo files only
  • Maintain minimum size requirements
  • Preserve clear space around logo
  • Use on appropriate backgrounds (high contrast)
  • Scale proportionally only
  • Do not distort or stretch
  • Do not change logo colors
  • Do not add effects (shadows, outlines, gradients)
  • Do not place on busy backgrounds
  • Do not recreate or modify logo elements

Color Usage

  • Use exact HEX/RGB values provided
  • Primary Red for brand emphasis and CTAs
  • Dark Grey for primary text
  • Maintain sufficient contrast for accessibility
  • Do not approximate colors
  • Do not use unapproved color variations
  • Do not place low-contrast color combinations

Typography Usage

  • Use specified fonts for each medium
  • Maintain hierarchy (headlines vs body)
  • Ensure readability and legibility
  • Follow weight guidelines for emphasis
  • Do not substitute with similar fonts
  • Do not use decorative or script fonts
  • Do not over-style text (excessive bold/italic)

Questions or Need More Information?

For additional brand guidelines, custom asset requests, or questions about proper brand usage, please contact:

Email: info@contraco.com

Website: www.contraco.com

These brand guidelines are provided to ensure consistent and accurate representation of contraco Consulting across all communications and materials.